Normies are the masses who refuse to be enlightened with meme magic. They desperately need to be taught the ways of Kek, or their arrogance and aggression will lead to their executions.
Normies will eventually be slaughtered after Kekistan is Reclaimed. "Pepe will lead the great crusades against the Normie Oppressors and SJWs, Death or conversion! No normie spared of Kek’s Wrath" - 6:7 Prophecy of Kekistan, The Book of Kek.
Do not stand for them. Keep them out!