Kek Lives Matter also known as Pepe Lives Matter, is an ongoing social movement fighting against the discrimination of Kekistanis.
It was formed when the Clinton Campaign and the ADL labeled Pepe as a "hate symbol" of the Alt-Right. Many YouTubers soon spoke out against this obvious bigotry against Kek and Pepe, such as Sargon of Akkad and Chris Ray Gun. Chris Ray Gun later uploaded a video featuring several other YouTubers protesting the classification. Thus, the Kek Lives Matter movement was born.